Built in the early 20th century, The Packard is located on Charles Street, a prime block in the Heights of Jersey City. It once served as the premier showroom for the Packard Motor Car Company, which produced American luxury automobiles from 1899 through 1956. This building showcases adorned and coveted architectural features that exemplifies the vintage blue-collar industrial character that defines Jersey City's historical core. When The Ishay Group acquired the site, it recognized the vast transformation that was taking place in The Heights. Reminiscent to what The Ishay Group had experienced in Brooklyn, it noticed the eclectic demographic that began residing in the area, which supported unique shops, theatres, bars and restaurants that began to open.
Through its market research, The Ishay Group felt that a conversion from commercial to residential condominiums would be the best use for the Property. The building exterior and interior will offer a fashionable element that truly stands out in the neighborhood. The existing facade was maintained with windows that highlight the industrial feel and stay genuine to the structure's original design intent. The building offers residents an industrial chic, loft living residential experience. Through working with the municipality, The Ishay Group was able to add an additional floor and create duplex apartments at the penthouse units with views of the New York City skyline. The architectural elements of the additional floor will be distinct in order to highlight the contrast between the building's historic and modern elements.
The Packard was a historic preservation project that required a tremendous amount of attention to detail. It was the first adaptive reuse project in the vicinity and truly payed homage to the former Car Company. It now stands as the most iconic condominium building in The Heights.